johnson’s baby powder


Johnson’s Baby Relaunch: What Can We Expect?

May 18, 2018
Johnson's Baby relaunch. What can we expect from the formulations?

Johnson & Johnson are remaining somewhat tight-lipped about their plans to unveil a relaunch of their iconic Johnson’s baby skincare range. What is known: the formulations’ overhaul comes after a steep decline in sales (20 percent since 2011) and a major lawsuit that left the multinational pharmaceutical, medical devices and consumer packaged goods company $72 million out of pocket. Still, Johnson & Johnson remain a market leader, raking in a…