Kiwis are celebrating their first official Organic Week, April 9 – 15.
The popularity of organics is on the rise in New Zealand and globally, with the combined organic market valued at around $100 billion US dollars.
In the past 10 years in New Zealand, organics have taken up more and more room on store shelves, on cafe menus and even in the fashion ranks. People are beginning to wake up and care about what they put on and in their bodies.
To celebrate the country’s first Organic Week, manufacturers and businesses (and beyond) are putting on farm tours, tastings, workshops, in-store specials, discounts and field days.
The Organic Week Mission
Organic Week NZ’s Project Manager, Robyn Vickery says with the term ‘organic’ “popping up more frequently” in New Zealand, it’s important now more than ever to educate New Zealanders on what it truly means to be organic and what they should be looking for.
“The term organic is often misunderstood – and it really is a great choice for people who want to choose the best for their health and that of the environment,” she says.
“Organic Week NZ aims to achieve two things – the first is to celebrate. There are literally thousands of certified organic products available, and we want to give you the opportunity to hear the amazing stories from the passionate producers themselves by going along to these events.”
The term organic is often misunderstood – and it really is a great choice for people who want to choose the best for their health and that of the environment.
“The second is to educate. Organic encompasses so much more than what meets the eye, and we’re excited to have a platform that really helps you to understand why organic is good for you and good for the planet.”
Organic Week NZ invites the public to utilise the website and social media channels to find out where to buy organic, what events and promotions are happening across New Zealand and why you should go organic. Consumers are also being asked to vote for their favourite organic farmer, product, retail store, eatery and brand before April 16 for the Organic Week NZ Awards.
Find out more here.
Tomorrow: I showcase some of my favourite Kiwi-grown organic products.