Model Meaghan Blasts Swimwear Campaign

August 27, 2014

As Lorde did before her, model Meaghan Kausman has used social media to voice her distaste of an industry that thinks nothing of shaving off centimetres in the name of “socially accepted” beauty.

Meaghan took to Instagram to blast a swimwear company for cutting her curves, taking her from a healthy size eight to a digitally manipulated size four:

Making art is my passion. Creating beautiful photos and meeting inspiring people has really given me a new lease on life. I recently did a photoshoot wearing Fella Swim, with an extremely passionate and talented underwater photographer, Pip, @seagypsea_photography Her photos are magical; they capture women in water and celebrate their beauty. This morning I was extremely shocked to see that Fella Swim had uploaded a photoshopped version of Pip’s original photo to their Instagram page. They had drastically altered my body, thinning out my stomach and thighs in an attempt to box me in to the cultural ideal of beauty. Above is their version, below is the real version. My body is a size 8, not a size 4. That’s my body! I refuse to stand by and allow ANY company or person to perpetuate the belief that “thinner is better”. All women are beautiful, and we come in different shapes and sizes! This industry is crazy!!!! It is NOT OKAY to alter a woman’s body to make it look thinner. EVER!

Meaghan Kausman photoshop model

Photo: @meagsk

In March, Kiwi singer Lorde also took to her Instagram to post unretouched photos of herself with acne—alongside a Photoshopped version that was used in the media.

It’s refreshing to see high profile women stand up for real beauty, while sending positive messages to their fans: that there’s perfection in inperfection—and in being real—and we should all learn to celebrate what we have. Go girls!


Photo: @lordemusic

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