Aromatherapist Salvatore Battaglia gave life to Perfect Potion — an Australian made and certified organic line of holistic, natural aromatherapy products—to nurture the body, mind and spirit while also respecting the delicate balance of the environment.
Perfect Potion’s certified natural skincare preparations use certified organic essential oils and plant extracts for a gentle and holistic approach to personal wellbeing.
“We have established a standard to which others can only aspire with a philosophy that harmonises social and environmental concerns with aesthetic appreciation,” Salvatore says.
I recently caught up with the holistic beauty entrepreneur to talk about the brand and how it gives back to those who use it, as well as the planet.
What is the Perfect Potion philosophy?
Perfect Potion is founded on a strong environmental ethos and a desire to help enhance people’s lives naturally and holistically. Our company is all about helping customers feel the way they truly want to feel – hence the tagline – “how would you like to feel today?” We are 100% against animal testing so our range is accredited with Choose Cruelty-Free and all products are vegetarian with most being vegan. Our products are also free from synthetic ingredients and contain no petrochemicals, synthetic colours, dyes, fragrances, silicones or paraffin.
Why did you want to bring Perfect Potion to life?
To share my passion for aromatherapy and to help naturally enhance people’s lives with holistic products that not only nurture body, mind and soul, but also respect the beautiful, delicate balance of the planet.
How is Perfect Potion different to what’s out there already?
Unfortunately, much of what is on the market today makes claims of being ‘natural’ and ‘organic’ as a mere marketing tactic. Perfect Potion are aligned with strict certification bodies such as ACO and COSMOS so customers can be assured that products are of the most natural, safe and effective quality possible.
Why is certified organic so important to you?
We strongly believe in the necessity of nurturing body and soul with only the safest, highest quality products and this typically means products that are certified organic. We also believe in respecting and appreciating the delicate balance of nature and striving to maintain this harmony through environmentally ethical practices. Through conforming to rigorous COSMOS Organic standards we can be sure our certified organic products are exactly that – organic and produced ethically with minimal environmental impact.
We strongly believe in the necessity of nurturing body and soul with only the safest, highest quality products and this typically means products that are certified organic.
What do you recommend for a regular beauty routine?
Start by being aware of your breath. Take a few deep, cleansing breaths. Look into the mirror and say something sweet to yourself. Run a little water, find the right temperature, and with your eyes closed, gently splash your face – be aware of the temperature and sensations.
Pour some cleanser into your palms and rub them together, paying careful attention to the feeling and texture of the cleanser between your hands. Breathe in the scent and then slowly and lovingly massage it into your face in gentle upward strokes. Focus on the feeling. Breathe deeply, go slowly. Send loving thoughts to your skin and weave in any affirmations that make you feel nourished.
As you remove the cleanser, imagine you’re cleansing yourself of any limiting or negative beliefs.
Breathe in the scent and then slowly and lovingly massage it into your face in gentle upward strokes.
Now lightly mist your face with your fine tuning solution. Feel the way your skin drinks in the balancing and rehydrating properties.
While your skin is still moist, rub a few drops of your serum or treatment between your palms before gently patting it over your skin. Now top with your moisturiser. Use gentle but firm upward sweeping motions as you lovingly massage it into your skin. Flood your skin with love and appreciation.
Your little ritual is now complete. Take a few moments to notice how you feel.
Keep in mind that everyone’s skincare needs are different and ever changing and that we should always adapt to suit what is right for ourselves day to day.
Where can we find Perfect Potion?
We have stores in Brisbane, Gold Coast, Sydney and Melbourne – you can find your nearest store on our website. Come say hi and escape into our natural sanctuaries. We look forward to seeing you! We also have 10 in Japan and we have reputable distributors throughout the world.
Australian Organic is a not for profit company which owns the country’s most recognised and largest organic certification body Australian Certified Organic (ACO). ACO is Australia’s leading certifier for organic and biodynamic produce in Australia. Australian Organic represents over 16,000 brands and products that hold the ACO ‘Bud’ logo across a range of industries including food, beverage, beauty, gardening, textiles, and more.