High vibrational beauty is a standard that can be claimed by few skincare companies. From inception, the intention, integrity and innovation behind Californian skincare range, Gemstone Organic, has set it apart from even the natural beauty crowd. This is raw, activated beauty, says founder Debra; handmade skincare that goes well beyond simply chemical-free.
It was 10 years ago that Debra crossed paths with Sara, with the pair lovingly describing their union as “moon mother and daughter”.
It was an instant bond of spiritual and entrepreneurial calling—a connection that has manifested as a brand that goes far beyond hydration and wrinkle reducing.
Gemstone Organic comes with an intention: of balance, harmony and beauty. Essential oils, gemstone essences and plant waters (hydrosols) are at the heart of each product, formulated with food-grade ingredients.
“We find that these elements love working together in this group of three and actually become more effective and vibrate at a higher level than they would on their own,” says Debra, a shamanic Reiki practitioner, Chief Alchemist and developer of the advanced earth-based formulas.
She says her love of the earth goes back to childhood; collecting rocks in the gravel pits of northern Minnesota with her family. It was when Debra became a mother, her deep love for all that nature offered in plants, gemstones and spirituality continued to blossom.
It was an instant bond of spiritual and entrepreneurial calling—a connection that has manifested as a brand that goes far beyond hydration and wrinkle reducing
“Over time, my passion for crystals and earth-medicine grew as did my recipes for health and body care. The day I decided to combine my botanical skincare formulas with the powerful gemstone elixirs was the day magic was born!”
Meanwhile, Sara says she was born “an earth warrior” and dreamed about going into medicine.
“When I found Gemstone Organic, I knew immediately I was meant to be the voice of this cosmic skin and soul revolution,” she says.
A vegetarian and activist since 10, her passion for taking care of Mother Earth and her creatures was obvious. It was her parents’ journeys with cancer that prompted her non-toxic, holistic and preventative-medicine lifestyle. With a background in energy medicine, gemstone healing and gemstone jewellery now compliments the work she does with this very special brand.
After discovering Gemstone Organic, I couldn’t wait to find out more about the soul sisters behind the brand. Our chat is below. Debra and Sara are also gifting a Gemstone Organic Rose Quartz Creme to a lucky Eco Beauty Editor reader. Simply comment below, explaining why you’d love to experience it for yourself. Also, sign up for the Eco Beauty Editor newsletter for chances to win more great eco beauty products.
How did Gemstone Organic start?
Gemstone Organic started out of a love for gemstones and holistic living. After years of using gemstones—wearing them, sleeping with them, drinking gem elixirs—it only made sense to add them to the skincare we were making. We were so excited to know that it would be beneficial to our bodies, inside and out! After using these products and receiving so many compliments and questions from friends on what we were using on our skin, we knew that we couldn’t keep the secret any longer. The magic needed to be shared and the Gemstone Organic line was created.
Why is it different to a lot skincare?
The number one difference is in our ingredients! All of our products are raw and made with food-grade ingredients. We use no preservatives, alcohols, or additives. We are purists when it comes to only using organically certified ingredients that are there to heal your skin.
When we are balanced holistically, when we are grounded, present and loving ourselves, we glow from within
The other reason we stand out from the crowd is our philosophy on our Radically Holistic Beauty Movement. The first priority is to help your skin heal through using products: healthy skin is beautiful skin! Next is to be balanced holistically, and that is what the gemstone essence brings. We truly believe that our individual beauty comes from within. When we are balanced holistically, when we are grounded, present and loving ourselves, we glow from within. That is Radically Holistic Beauty!
What crystals are particularly beneficial for beauty purposes?
We have been using gemstones in our beauty routines for so long and are happy to see this concept becoming more popular and mainstream. There are so many skin-healing crystals out there, and we use several of them in our products. Here are three of our favorites and a few of their properties when it comes to skin:
Jade – stimulates healing, promotes circulation
Gold – for smooth skin, anti-aging
Ruby – detoxifies the blood, clears complexion
We choose the gemstones based on their skin healing properties as well as what they do for the soul… it’s this combination of inner and outer beauty that we really love to share with the world.
How is Gemstone Organic formulated?
We use a powerful trifecta formula in all of our skincare:
PLANTS + WATERS + MINERALS
This magical combination includes a variety of earth-based ingredients like the essential oils, gemstone essences and hydrosols (plant waters) used in every product. We find that these elements love working together in this group of three and actually become more effective and vibrate at a higher level than they would on their own.
How do you preserve the products naturally?
They are not preserved—they are RAW!
The essential oils in our crèmes and lotion do help to prevent spoilage, but our passion is creating fresh skincare (batches are made every two weeks) that contains live, active nutrients for your skin. Once something is preserved, in our opinion, it begins to lose its high vibrational energy. This energy is vital to our wellbeing! We try to stay away from most preserved/processed foods and the same goes for our skincare. Of course, if you want to keep the products past their shelf life you can always store them in the fridge, like you would any raw food products.
What are the main benefits someone might experience when using Gemstone Organic?
Our line was developed with something to benefit every skin type, age and circumstance. Our five signature face crèmes each contain their own healing properties and can help in so many ways, from brightening to balancing skin, clearing blemishes and skin conditions and soothing irritated, aggravated skin. The same applies to our Gem Juice toners.
Once something is preserved, in our opinion, it begins to lose its high vibrational energy
If you ever need help deciding which combination is best for you, just ask!
Our full body lotion was designed to be healing to all skin, from babies to grandmas! Everyone is loving their results from this magic potion lotion.
You moved to LA specifically to continue development and growth of your brand. Why?
There is an amazing movement going on around the world, towards greener living and holistic health. We felt the pull coming from Los Angeles and just love how receptive and progressive this city is when it comes to wellness. The constant sunshine and mesmerizing roar of the ocean definitely helped make the decision easier.
What does a typical day look like for you as you build the business?
There is no such thing as a typical day when you are building a business! We do spend a lot of our time connecting and being hands on with our customers. We are finding more and more people with unresolved skin issues and we are always here to help. That’s something that is really important to us, even as we grow bigger. Other than that we are visiting with our stores, doing demos and stirring up fresh batches of skincare.
What’s your own beauty philosophy and why?
We believe in what we call Radically Holistic Beauty. In our everyday lives we get constantly bombarded physically and emotionally. We’re bombarded by pollution, politics and planetary movements. Where we can find the balance is within. When we nurture our internal relationship, our self-love, and take care of our emotional and energetic (chakra) bodies we grow the light within. It’s this light that gives us our radiance, our glow. And this glow is our unique Radically Holistic Beauty!
What process did you have to go through to get Gemstone Organic USDA Organic Certified?
From the start of our company we have only sourced 100% organic ingredients, which makes the process of becoming certified much easier. Once you apply, the certifier tracks your ingredients and your inventory. We think this is a great way to assure our customers that we are honest in our practices and that we carefully source all of our ingredients. We are now using more ingredients that are certified bio-dynamic as well, and love that this means we are working together with mother earth’s natural rhythms.
Where can we buy Gemstone Organic?
We will be expanding our number of stores throughout California this summer, and then across the rest of the world soon! Until then the best place to buy is online, where we ship internationally as well: www.gemstoneorganic.com