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  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} A Bronzite Stone is a protective and grounding mineral that helps to restore harmony in your life. It strengthens your self-confidence and self-esteem, especially in situations where you find yourself feeling overwhelmed or powerless. Bronzite healing properties help to alleviate any feelings of doubt or indecisiveness. This particular bronzite meaning makes this a very beneficial stone to use when considering plans for the future.

Bronzite stones help you to take responsibility for your actions, while balancing, grounding and stabilizing your energy body in the process. Bronzite healing properties not only repel, but send back the negative energies to the sender. They instill the inner strength and courage to follow through with your actions to pave way for your dreams to come true.
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#crystals #crystallove #naturalbeauty #bronzite #energymuse #selfconfidence #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} A Selenite wand (pictured) is the ideal energy tool for all types of energy cleansing. Everyone needs one in their home. It is one of the the very few minerals that has the ability to quickly unblock stagnant energy and remove negative energy. Place one on each of your windowsills to protect your space and raise its vibration. Selenite crystals also greatly magnify the energy of anything that is placed upon them. Place your tumbled stones on top of them to clear their energy. 💎
Selenite is one of our must-have crystals—it’s one that we both wear each and everyday. It is a mineral that holds a very, very high vibration, working on many different energetic levels to cleanse, purify and clear your body of any negativity or energy blockages. Selenite crystals dispel all negative energy from the body and mind, bringing calming energies, deep peace and mental clarity.
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Unknown to many, Selenite also promotes fertility as well as unlocks any creative blocks. It is excellent for healers, light workers and people in the public to wear, as they act as an energetic shield surrounding your aura. Some even believe that its' natural ability to cleanse, purify and create energy flow throughout the entire energy system will help to restructure and regenerate cells. It is often used in holistic medicine treatments for physical healing, including cancer treatment and tumor reduction. 💎
Wearing a selenite necklace also shields and protects you from lower energy frequencies, especially energy vampires, spirits or ghosts. Selenite is a form of liquid light that infuses your aura and spirit with white light when worn or held.
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#crystals #crystallove #naturalbeauty #selenite #raiseyourvibration #fengshui #energymuse #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} An Andalusite stone is very powerful for psychic protection, grounding and motivation. Carry it with you when you are feeling anxious, stressed or fearful to help you feel more secure and protected.

Since ancient times, Andalusite stones have been used for protection. They believed that the Andalusite meaning as a sign from God, as it has a very unique, natural black cross within it. Andalusite stones carry a very highly protective vibration, especially for psychic protection. In ancient times, it was used to ward off the evil eye and any negativity directed at them. An Andalusite Stone is a powerful healing stone for focus and grounding, helping to strengthen all of your chakras so that you feel more balanced. It increases your motivation and willpower, so that you are fully focused on your task or goal. The andalusite metaphysical properties include having a deep connection with the Earth. When you hold these stones in your hands, you will feel a spiritually grounding and comforting energy. It helps you to change any negative energy into positive, fostering harmony and peace. Andalusite stones are also wonderful stones to carry when you are feeling fearful, depressed, anxious or stressed, as it helps to relieve stress and leaves you feeling more secure. 💎
#crystals #crystallove #naturalbeauty  #energymuse #crystalsforprotection #crystalbible #Andalusite #energy #soulwork #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} Peacock Ore’s (also called Chalcopyrite) rainbow color surrounds you with light to inspire positivity. It is a stone of creativity, innovation and blessings that helps to increase creative energies and stimulate new ideas. Hold it in your hands and say: Negative energy will not enter my space. I am surrounded by light and peace. This will amplify its properties for peace and protection.

Chalcopyrite is a wonderful meditation stone because it breaks up energy blockages to open up the crown chakra. It is also believed to be one of the strongest healing stones in the mineral kingdom, as it has the ability to align every chakra when placed upon it. Using it in body layouts causes a transformative experience that removes negative energy and replaces it with strong, positive energy. Meditating with them on a regular basis increases your intuition and helps you to become more in tune with the universe. It is also said to help us overcome the idea of “perfection,” encouraging us to embrace who we are and accept ourselves. 💎 
#crystals #crystallove #naturalbeauty #chalcopyrite #peacockore #energymuse #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} Black Tourmaline is one the ultimate protection crystals. If you are looking to clear, cleanse and unlock any energy blockages in your home, place a piece of Black Tourmaline in each of the 4 corners of the room or at the 4 corners of your property. This creates a protective shield of energy to ensure that no negative and harmful energy permeates your space. The human body is constantly bombarded with positive and negative energies. When you come in contact with people everyday, you often pick up some of their energy. To maintain a balanced mind, body and spirit, you want to make sure that your energy is 100% your own, so knowing how to remove negative energy from your energy field is key. 💎
#crystals #crystallove #naturalbeauty #energymuse #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} One of the oldest stones on the planet, Shungite is a must-have for any crystal collection. All gemstones have healing qualities, but in the case of this super stone, the unique purifying and cleansing properties of shungite make it unlike any of the other protection crystals. Found only in Russia, shungite has been a source of healing since long before the discovery of fullerenes within the stone. The natural fullerenes within this carbon dense stone have the ability to reduce the concentration of free radicals. That's why we always recommend setting shungite protection properties on your desk, to shield against the free radicals cast off by your tech devices. It's also great to place shungite in a glass of water to create a healing elixir. The high-carbon content within shungite acts as a filter. Modern water filtration systems use active charcoal carbon for the same reason. In Karelia, Russia, where shungite is found, they've been using shungite in their water for centuries! 💎
#crystals #crystallove #naturalbeauty #energymuse #crystalsforprotection #realbeauty #holisticbeauty #mothernature #crystalbible #energy #energyprotection #ecobeauty #jewelrywithmeaning #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {Guest edited by Heather and Timmi at @energymuse} Black Onyx is one of the best crystals for protection because it facilitates better decision making. In connecting with a black onyx protection crystal, you can work to shield your energy from regressing into negative habits or patterns. It's ideal for releasing tension, and guides you to find grounding within. Use black onyx to find stability during times of turmoil in your relationships. The self-confidence this stone imbues you with comes from that sense of balance within. It will encourage you to pursue your dreams without fear. Wear it as protection crystal jewelry and always have a bodyguard to shield your inner spirit from unwanted intrusions. 💎 
#crystals #crystallove #naturalbeauty #energymuse #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK {guest edited by Heather and Timmi at @energymuse} Energy is your most precious human resource. Your energy makes you, you. Your physical energy, emotional energy, mental energy and spiritual energy all contribute to how you feel and show up to your life on a day to day basis. 
Your mind, body and spirit are constantly bombarded with positive and negative energies. Even when you do your best to maintain a positive mindset, you are still susceptible to the energies of others and your surroundings. When your co-worker or loved one is stressed, you may pick up that energy and take it on as your own. If you walk into a room where an argument just occurred, your energy field picks up the energetic residue left in the space. This is why it’s of utmost importance to prioritize protecting your energy.

When you feel safe, secure and energized on all levels, you just feel good. You are grounded, calm and able to make better decisions. Your performance at work sky rockets. Your relationships become easier. And your home feels like a safe, harmonious haven.

So what can you do to protect your energy? That’s where crystal energy comes into play. Throughout this week on the @ecobeautyeditor feed, you’ll learn what crystals are best for protection of your space and your energy.
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#crystals #crystallove #naturalbeauty #energymuse #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #energymuse #vibration #goddess #mindbodysoulbeauty
  • #PROTECTIONCRYSTALSWEEK This week’s @ecobeautyeditor feed will be guest edited by Heather and Timmi from (my all-time favourite) crystal house, @energymuse The women are going to be talking about crystals for energy protection — one of the most overlooked health and wellness subjects on the planet IMO. We are actually first and foremost energetic beings, so it makes complete sense that we would need to put certain protocols in place to protect (and nourish) our energy reserves. If you’re a crystal lover like me, stay tuned to find out what ones Heather and Timmi recommend, and why.
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#crystals #crystallove #naturalbeauty #energymuse #crystalsforprotection #crystalbible #energy #energyprotection #ecobeauty #ecobeautyeditor #mindbodysoulbeauty
  • #NATURALMASCARAWEEK @w3llpeople claim their Expressionist Mascara is a “boundary-breaking formula that creates big, bold, fluffy lashes instantly”… and they’re absolutely spot on. I know a big frustration when trying natural formulas can be the lack of volume, the crumbling and the like—you don’t have to worry with this one. This botanical blend boasts pure mineral pigments, which deliver jet-black lashes, all the while the injection-moulded rubber brush helps to separate and define. 100 percent cruelty-free, petroleum-free, paraben free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free.

#mascara #naturalmascara #naturalmascaras #eyemakeup #lashes #lusciouslashes #lashlove #eyes #pure #naturalbeauty #bestmascaras #healthybeauty #cleanbeauty #organicbeauty #beautyeditor #organic #vegan #crueltyfree #ecobeautyeditor
  • #NATURALMASCARAWEEK Winner of the Green Bible Beauty Award, @lilylolousacanada ’s vegan mascara is formulated with organic botanicals, which work as an anti-bacterial—a super handy fact when it comes to mascara, where bacteria can quickly grow. Expect volumizing and defining, thrown in with a good dose of lengthening. Definitely a natural mascara must-have.

#mascara #naturalmascara #naturalmascaras #eyemakeup #lashes #lusciouslashes #lashlove #eyes #pure #naturalbeauty #bestmascaras #healthybeauty #cleanbeauty #organicbeauty #beautyeditor #organic #vegan #crueltyfree #ecobeautyeditor
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Natural Beauty Brands

Iconic Natural Beauty: DR BRONNER

September 22, 2015
dr bronner

Dr Bronner: It’s an iconic beauty brand that was ahead of its time — a natural line of soaps emblazoned with pure ingredients and messages for the greater good that have been read, shared and talked about for more than 150 years. In 2015, the product and its label are more relevant—and loved—than ever.

Dr Bronner Soaps have had minor changes over the years – a label tweak here, a slight ingredient ratio change there. Such consistency and efficacy has enamoured them with legions of fans, followers and loyal customers alike. Renowned for their quality, versatility and eco-friendliness, Dr Bronner as a company goes from strength-to-strength.

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When a new product is introduced to the line, it’s a big deal. So is the case with the recent launch of Dr Bronner toothpaste range: Cinnamon, Anise and Peppermint.

I recently caught up with Lisa Bronner during her Australian visit to find out more about Dr Bronner past, present and future.

Lisa is natural-beauty royalty, as well as being a fifth generation member of the Bronner family soap makers. She also writes the blog Going Green with a Bronner Mom at lisabronner.com. Here, she guides consumers through the maze of the organic marketplace and simplifies the process of green living at home. She takes a very pragmatic approach to living an eco-conscious life which makes it all the more attainable for everyone.

Read my interview with Lisa below…

dr bronner

Lisa Bronner

How has the Dr Bronner label changed over the years and what did you do for the current refresh?

Not a lot about the label has changed, and yet it is better than ever. We call the latest refresh “Old and Improved” because it still maintains the purpose for which my grandfather intended it (see that story below), and yet it has become more legible and more durable and in general more useful to consumers.

My grandfather’s labels were paper. Imagine what that did in the shower. After a week or so, the paper was dissolving into a soggy mess clogging the shower drain. Worst of all, you couldn’t read it anymore.

We tried silk-screening, but that required too much lead time and a whole lot of inventory. The latest bottles are back to stickered labels, but they are a plastic, thereby impervious to water. The font is very cleaned up: we tried a serif font for a while and went back to sans serif. We have also streamlined the usage information on the bottle, although if you are brand new to the product, you’ll have to take my word for it that it is streamlined!

Clearly, we have never followed proper graphic-design recommendations for our labels. There’s not enough blank space and way too many words to satisfy any prescribed design technique. However, the label drives so much of what we do. It is not a contrived marketing gimmick. It is at the core of who we are as a company and very much governs the decisions we make.

dr bronner

What is the significance of the messages on the label? Why did Dr Bronner put them on the label?

The label and the product were inseparable to my grandfather. He saw the label as the message and the soap as the messenger. The story of his message, which he called the Moral ABC, takes some time to tell. His family were German Jews living in southern Germany. They were very successful soapmakers, owning three soap factories. Although my grandfather had already decided for personal reasons to immigrate to the U.S. in 1929, his family was still in Germany during the rise of the Nazi party. His sisters recognized the danger of the time and both left Germany, one to Israel and the other to the U.S. However, his parents refused to believe that their homeland would betray them. Unfortunately, they were wrong. The factories were Aryanized and they perished in Hitler’s concentration camps. This background of personal and national tragedy profoundly impacted my grandfather.

Instead of spurring him on to bitterness and hatred, however, it fueled a passion to spread a message of world peace. This is the core of the label – uniting “Spaceship Earth” and encouraging each person to see his or her value and connection with each other. He would speak on his philosophy in Pershing Square in Los Angeles to whomever would listen, and to thank people for coming, he would give them a bottle of soap. Eventually he noticed that people were taking the soap and not waiting to hear him speak. So he wrote the message on the bottle, and that is how the label was born.

Why are Dr Bronner products more relevant now than in the past?

I think consumers have been the ones to catch up to what Dr. Bronner’s has been doing for decades. My grandfather was tremendously ahead of his time. He was passionate about environmental issues long before anyone else was. One of his hottest topics was fluoridation of the water supply. He would speak against this in the 1940’s, and everyone thought he was crazy. He was even arrested after a particularly impassioned speech about it and put in a mental hospital. However, in the 1960’s, he was moreorless “discovered” by the counter-cultural movement, who realized he had been saying what they believed, but for a whole lot longer.

One of his hottest topics was fluoridation of the water supply. He would speak against this in the 1940’s, and everyone thought he was crazy.

He became a bit of a hero to them and the soaps took off. As the general consumer market has become more and more aware of the need for purity in personal care products, Dr. Bronner’s has emerged as the preeminent trustworthy source.

Is the formula the same as it was in the beginning? If not, how has it changed?

The fundamental formula and the process has not changed one bit since my grandfather’s day. The only changes we have made have been a slight alteration in the ratio of coconut to olive to palm oils, and the addition of hemp oil around 15 years ago. Hemp oil greatly mimics the naturally occurring oils in our skin, and so when it became available, it paired beautifully with the jojoba oil to give a fabulous afterfeel to our soaps. Also, we replaced the preservative in our soaps – taking out the rosemary extract, which had a very dark color, and adding tocopherols (vitamin E), when they became available. Tocopherols are clear and more effective.

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How often does Dr Bronner launch new product lines?

Not very often –about every four years. We are very careful in launching new products and really don’t respond to market trends quickly. It takes a lot to keep our product line going at the caliber of excellence we demand of ourselves – the organic and Fair Trade sourcing of materials, as much as possible. We want to be very sure that whatever we add to our product line maintains the integrity and excellence of the product line and Dr. Bronner reputation.

Why toothpaste?

Toothpaste had been a customer request for years. You’ve always been able to brush your teeth with our soap, and you still can. If you’re going backpacking and want to bring along as few things as possible, our Pure Castile soap is still the bar-none best option out there for keeping body and gear clean. However, it does taste like soap.

What makes Dr Bronner toothpaste great?

The toothpaste feels and tastes better than any toothpaste on the market. The Peppermint has that iconic Bronner tingle, and the Anise and Cinnamon are awesome additions to our flavor line-up. It is also SLS and fluoride free, making it an excellent option for adults and children alike.

dr bronner

Why is Dr Bronner’s so great for sensitive children’s skin?

The ingredients in Dr. Bronner’s Castile soap are simple and easily recognized by our skin. This is why it makes such a great option for children with sensitive skin. Sensitive skin can easily be set off by harsh or strange ingredients.

Our Castile contains the exact blend of oils – especially the jojoba and hemp oils – that soothes skin. In particular, hemp oil has a fatty acid profile that most closely resembles the natural fatty acids in our skin that keep skin soft and nourished. For children with sensitive skin, who suffer so much with body washes that strip out much needed oils, this is a huge help.

For a child with eczema, what Dr Bronner’s soap do you most recommend?

Skin that is experiencing eczema is very sensitive and compromised. The body is going to be on high alert for anything that might irritate it or cause further harm, and if something does the skin becomes even further inflamed. The Dr. Bronner’s oil blend, as I mentioned above, is very soothing. In particular, the

Dr. Bronner’s Unscented Baby-Mild Castile soap is the best option for eczema. It contains twice the amount of olive oil in ratio to the coconut and palm oils, which makes them even more soothing. Plus, with eczema, we want to keep things as simple as possible, with nothing unneeded that could possibly exacerbate compromised skin. To this end, the Baby-Mild contains no essential oils. It is an exceedingly pure and gentle soap at its simplest.

What is your hope for the natural beauty and personal care industry in the coming years?

I hope customers continue to educate themselves by grassroots movements – word of mouth, bloggers, third party research organizations. For too long we have trusted “others” to make decisions for us with no oversight and no questions asked.  Now we need to ask the questions, to find out what is in the products we use daily on and in our bodies, what is best for us and our families. We can’t trust corporations, governments, or anyone else to be making the best decisions for ourselves. That is our responsibility. I hope to see greater transparency in the consumer/manufacturer relationship.

Now we need to ask the questions, to find out what is in the products we use daily on and in our bodies, what is best for us and our families. We can’t trust corporations, governments, or anyone else to be making the best decisions for ourselves.

What are your favourite Dr Bronner products and why?

I could maintain my entire beauty regimen with only the Dr. Bronner’s Pure Castile soap (Citrus is my current favorite) and the Dr. Bronner’s Coconut Oil. The soap keeps me clean from head to toe. It keeps my adult-onset acne well in-check and makes my hair very soft and healthy. The Coconut oil is what I use for nearly everything else – a moisturizer, a shaving gel, make-up remover, hair masque, deodorant ingredient, sugar scrub ingredient. And you can eat it. I could probably be stranded on a desert island with it and do just fine.

Find out more at www.drbronner.com.au 

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