Natural Beauty Brands

Dad Formulates Natural Skincare, AHRIA

March 1, 2018

Phil Wang was so worried about the chemicals his pregnant wife and baby were absorbing. So, rather than head to the supermarket, he developed is own organic, natural skincare range: AHRIA.

“In 2014, my wife and I found out we were expecting our first child. Whilst we were preparing to welcome our baby into the world, we wanted only the best like all parents. While researching everything we needed and wanted for our unborn child, I noticed that there was a distinct lack of certified organic skin care products for mums and babies in the market,” Phil says.

“Much to my horror, whilst a lot of products stated they were natural and organic, they had no proof or certifications to go along with their name. With further research, I also found that some of those natural products were petroleum-based or riddled with chemicals. Natural or not, I knew there could be better choices if there was only a brand out there that worked hard to become certified with all-organic ingredients, without the petroleum or natural chemicals seen in most products these days.”

Phil researched, tested and developed AHRIA skincare after sourging organic ingredients from around the world and contacted the Australian Certified Organic (ACO) to make sure his products were the best organic quality possible.

“I had to continually research, refine the formula and search for better quality ingredients. Finally, after two years of hard work and a ridiculous amount of research and development, AHRIA’s skincare products were finally certified by the ACO. That was an amazing achievement,” he says.

“In today’s current climate, our bodies and our newborns are constantly introduced to a lot of heavy chemicals and man-made products. Most of us hardly ever think about it because that is just the way it is to continually keep up with demand, I knew that for my child, I wanted better.

Phil, who is from a traditional Chinese family, was taught to be responsible, faithful, and honest. Attributes he says he applies to everything he does.

“I believe the main strength in this brand is its honesty and complete transparency. We do not hide our ingredients from our customers. I have always had a strong sense of honesty and responsibility, working extremely hard to maintain that Certified Organic label against the Australian Standards and the people that work to get AHRIA’s message out to the world believe the same. I believe this is crucial.”

Finally, after two years of hard work and a ridiculous amount of research and development, AHRIA’s skincare products were finally certified by the ACO.

Phil says, in a world that is constantly changing, with an ever-increasing population and ever-increasing exposure to manmade materials, chemicals and pollution, he believes AHRIA Organics will hold fast because “it is real”.

“The ingredients are real. The label is real. The family that worked so hard to bring AHRIA to life is real. The love we have for our families and ourselves is in this product and we welcome anyone and everyone to be a part of that and to truly see the benefits of going organic, at least for their skin!”

Phil has even eaten the product to show family and friends just how real and natural AHRIA is.

He says his wife exclusively uses the skincare range her husband made for her. Their son is now three.

Find out more at

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